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Above the Fold

We read the entire Google Ads ecosystem every day — blogs, API release notes, Merchant Center, Search Engine Land and more — and tell you what changed, why it matters, and what to do.

Latest briefing: July 3, 2026

Biggest update

Google to change bidding behavior for budget-limited tCPA/tROAS campaigns

Biggest opportunity

Cloudflare AI Crawler Rules May Block Googlebot

Biggest risk

3.5% of Google Ads in Germany lead to fake shops

Worth testing

AI-driven ad generation increases testing volume but raises false positive risks

Safe to ignore

Longtime Bing Search Leader Fabrice Canel Retires from Microsoft

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