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Above the Fold

We read the entire Google Ads ecosystem every day — blogs, API release notes, Merchant Center, Search Engine Land and more — and tell you what changed, why it matters, and what to do.

Latest briefing: August 1, 2026

Biggest update

Google May Treat Spammed Search Box Pages As Site Quality Issue

Biggest opportunity

Generative AI Search Console Data May Mislead Marketers

Biggest risk

Account Security Breach: Google Workspace Compromise Leading to Cloaking Suspension

Worth testing

The Concept of 'Creative Debt' in Scaling Ad Accounts

Safe to ignore

DispatchSEO: Open-source SEO manager tool for Claude Code

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