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Real Findings.
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Every case study below is backed by actual audit output from ClickCatalyst — real campaign names, real spend figures, real data artifacts. The findings are directional where outcomes are still being validated, and precise where the data is definitive.

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PMax AuditEcommerce · Apparel

How an 87% Waste Rate Was Hiding Inside a "Healthy" PMax Campaign

ACME Marketing was spending $1,200/month on PMax. $1,000 of it was generating zero return. The algorithm looked fine. It wasn't.

$1,000
Confirmed waste
of $1,200 PMax spend
$713
Recovery potential
conservative 70% capture
60/100
Algorithm Control Index
moderate leakage
41,087
Junk impressions blocked
mobile apps + junk placements

Key Findings

  • →Zombie product "Premium Leather Jacket" consuming $1,200 with 486 clicks and zero sales
  • →63% of placement impressions landing on mobile game apps (Toddler Games Free, Candy Match 3)
  • →27% attribution drift — Google Ads reporting 59 conversions, GA4 recording zero
  • →Basic Cotton T-Shirt generating -$1,800 net profit after ad costs

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PMax Black Box & Algorithm Audit

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Google Ads Audit Case Studies — Real Waste Found, Dollar by Dollar | ClickCatalyst | ClickCatalyst