Pipeline Setup

You need two identifiers to unlock the pipeline:

1. Google Ads Customer ID

Open Google Ads. Top-right corner, next to your email — you'll see a 10-digit number formatted like 123-456-7890. That's your Customer ID.

2. GA4 Property ID

In Google Analytics, navigate to Admin → Property Settings → Property Details. Look for the numerical Property ID (e.g., 32455612). This is *not* the "G-" measurement ID used for tag installation.

Why both?

Google Ads tells the engine what you spent. GA4 tells it what happened after the click — conversions, bounces, revenue. Without both, the engine is flying blind and can't calculate true Return on Ad Spend.

There are two ways to connect your advertising accounts:

Manual Entry

Paste your Customer ID and Property ID, give the configuration a nickname (e.g., "Main Shop"), and hit Save. Best for single-account advertisers.

Discovery Mode

Click "Discover Accounts" and the engine scans your entire Google account hierarchy. It finds every Google Ads and GA4 account you have access to — clients, side projects, everything. This is the solution for agencies and multi-account managers.

After you save a configuration, here's what happens behind the scenes:

1. Vault Creation

A private BigQuery dataset is provisioned exclusively for your account. Think of it as your dedicated analytical warehouse.

2. Historical Backfill (90 Days)

The engine doesn't just look at today. It pulls the last 90 days of campaign and analytics data to establish your performance baseline — what "normal" looks like before optimization begins.

3. Processing Time

Initial hydration takes 3–5 minutes. The engine is ingesting historical data, normalizing schemas, and wiring up the analytical pipelines. You'll see a progress indicator. After this, data syncs automatically every 24 hours.

You own your data. Here's how deletion works:

Surgical Purge

Delete one account configuration? The backend identifies and destroys every row tied to those Customer ID and Property ID combinations across all BigQuery tables. Not archived — deleted.

Total Vault Destruction

Delete your last remaining configuration? The engine drops the entire BigQuery dataset and revokes all OAuth tokens. No backups, no recovery. Your analytical footprint becomes zero.

We rent you the logic. You own the vault.

"I can't connect my account"

You need Standard or Admin access to the Google Ads and GA4 accounts. Viewer-level permissions won't cut it — the API requires elevated access to pull reporting data.

"I see zeros everywhere"

If you just connected, give it up to an hour. The initial data sync can take 30–60 minutes depending on account size and API response times.

"My old data is missing"

The engine hydrates 90 days back from the connection date. Anything older than that window isn't included in the vault. If you need deeper history, contact support to discuss extended backfill options.