Author
Pujan
Motiwala
I build performance marketing systems that remove guesswork from paid growth.
After working deeply inside Google Ads accounts, I noticed a pattern: most failures were not tactical. They were structural. Accounts were being optimized before they were developmentally ready.
That realization led me to design the 8-Level Google Ads Maturity Framework — a progression model that treats advertising as capital allocation, not experimentation chaos.
I founded ClickCatalyst to encode that framework into software. Instead of offering scattered advice, I wanted to build a system that guides advertisers from broken tracking to predictive growth.
I write about performance marketing maturity, structural optimization, and the psychology behind paid spend. My focus is simple: clarity before scale.
Core Belief
"Most Google Ads failure is not tactical. It is developmental."
You do not fix a Level 3 problem with a Level 6 tactic. Optimization applied before structural readiness does not just fail — it actively misleads.
Start with Level 0.
Connect your Google Ads account to ClickHub. Find your first structural issue in the first session. Free to start.
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